Project Director, Mktg & Brand Strategy

1 Vacantes
Publicado el 15 de enero en

Casting Director en Universal City, California

Descripción
  • Categoría: Entertainment
  • Subcategoría Casting Director
  • Localidad: Universal City
  • Activo desde: 15/01/2020 - 06:44:29 am
  • Cantidad de Vacantes: 1

Job Purpose:
The project director is a member of the Marketing & Brand Strategy team. Responsible for project management and support of the execution and coordination of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle on a project basis as needed.
 
Essential Responsibilities:
 
  • Be an authority on assigned shows/brands and serve as a hub of information
    • Know storylines, casting, key production info, scheduling, etc.  Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing and metrics. 
    • Liaison with Programming, studios, publicity, production companies and other external entities that manage the show as directed by the lead Director on the show/brand.
  • Ongoing follow up with all departments to ensure deadlines and deliverables are met
  • Consistent communication with partners and departments providing relevant project/show status updates
  • Deliver assets in a timely manner and confirm partners have what they need
  • Collaborate with the senior and cross-functional teams to further enhance and finalize cross-discipline strategic approach: including launch briefs and audience targeting
  • Track status and progress of plans and/or campaigns, including monitoring timelines and calendars and encouraging everyone towards the agreed upon goals.
  • Support and represent the lead brand contact as needed with other internal NBC Entertainment departments (e.g. Publicity, Sales/Creative Partnerships, Programming and Consumer Products) and external partners and help integrate and coordinate plans.
  • Participate in weekly/daily creative meetings to stay up to speed with planned and developing creative content (print, digital, video), ensuring it aligns with the relevant strategies and targets.  Know all of the content being created in all departments and create and monitor the strategic roll out there-of. 
  • Stay in sync with sister marketing departments including Media (Off-Air and On-Air), Video Creative, Social Media, Digital Creative, Promotions & Partnerships and Affiliate Marketing to understand and support their plans and leverage them across departments and platforms if applicable
  • Have a thorough understanding of NBC?s priority shows including the show?s strategy, goals and target audience in order to effectively manage projects

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